Sillboard Finance

Per-unit economics

What one screen earns after landed cost, shipping and Stripe. Deposit orders pay Stripe twice and carry the fee from refunded deposits.

Where each sale's dollar goes (retail + shipping charged)

Gross vs contribution margin per unit

Units needed before mix-weighted contribution margin covers a fixed cost, such as a tooling run or a production batch.

Cumulative contribution vs fixed cost

Points issued for verification scans and referrals are a liability until redeemed. Valued at the anchor rate for ad credit.

Points issued per month, by source

Outstanding liability and cumulative redeemed ad credit

Cost per acquired host over the horizon, including referral points and the free screens that Hardware Rewards milestones hand out.

CAC per paid host, by component

Hardware Rewards ladder: what a referrer costs Sillboard

A screen's ad gross splits 80% to the host, 2% to the verifier pool and the rest to Sillboard. The Sillboard slice recoups any hardware subsidy.

Cumulative revenue per screen

Months for Sillboard's slice to recoup the hardware subsidy

Drag the sliders and watch every number move. The tornado ranks which knobs matter most for the chosen output.

Output Swing %

Effect of moving each knob by the swing

Every assumption in one place. Fields marked live were pre-filled from the production config.